… in a drama mini-series on Israel’s commercial TV channel:

What browser are you using? Why don’t you use Firefox? I can download it for you in a second.

I can’t imagine hearing a reference like that on prime-time television even a year ago. I’m not sure exactly when Firefox became part of the mainstream, but I noticed it first in the reviews of Firefox 2 last autumn. The point of view of most of the articles was a comparison between IE7 and FF2 on a level playing field, and I felt that this was our real achievement. It doesn’t really matter which one got the higher rating in any particular review, or what percentage of users Firefox has reached, but some time in the last twelve months we achieved a shift in perception and stopped being a niche browser.