{"id":289,"date":"2007-01-22T02:14:35","date_gmt":"2007-01-22T10:14:35","guid":{"rendered":"http:\/\/www.smontagu.org\/blog\/?p=289"},"modified":"2007-01-22T09:03:23","modified_gmt":"2007-01-22T17:03:23","slug":"de-trop","status":"publish","type":"post","link":"https:\/\/www.smontagu.org\/blog\/?p=289","title":{"rendered":"De trop"},"content":{"rendered":"

Ari Kinsberg<\/a> saw a poster in Jerusalem with a picture of a bottle of Johnny Walker and the caption \u05d9\u05b0\u05d4\u05d5\u05b9\u05e9\u05c1\u05bb\u0599\u05e2\u05b7\u0599<\/span>, i.e. “Joshua” in Hebrew with cantillation.<\/p>\n

He says<\/a>:<\/p>\n

\n

I\u2019m willing to bet that this is the only instance of [Hebrew with cantillation] in Israeli advertising.<\/p>\n<\/blockquote>\n

I wonder just how much he is willing to bet, and would he up the stakes for an instance of Hebrew with cantillation in a phrase which isn’t even a Biblical quotation<\/a>?<\/p>\n

Update:<\/span> a commenter <\/a> on Ari’s blog notes that the human rights pressure group B’Tselem also use cantillation in their logo<\/a>. From a marketing point of view I think I understand why they do this: they are trying to make the point, on a subliminal level, that the values that they advocate are Jewish values rooted in the Torah. The bakery I linked to originally is probably aiming for something slightly different: using a Biblical style to suggest old-time, pre-industrial, healthy values. Ari’s original poster had me puzzled for a while, but I think I’ve got it: since apparently it’s advertising a bar in Ben Sira Street, maybe they chose the name of the bar as a reference to Joshua Ben Sira<\/a>, and using cantillation is a way of saying “Look! We are a bar named after an extracanonical biblical book”. (Naming your place of business as an oblique reference to your street address is not unusual in Israel: another example is Ginzberg in Ahad Ha`am Street, Tel Aviv).<\/p>\n","protected":false},"excerpt":{"rendered":"

Ari Kinsberg saw a poster in Jerusalem with a picture of a bottle of Johnny Walker and the caption \u05d9\u05b0\u05d4\u05d5\u05b9\u05e9\u05c1\u05bb\u0599\u05e2\u05b7\u0599, i.e. “Joshua” in Hebrew with cantillation. He says: I\u2019m willing to bet that this is the only instance of [Hebrew with cantillation] in Israeli advertising. I wonder just how much he is willing to bet, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/289"}],"collection":[{"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=289"}],"version-history":[{"count":0,"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/289\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smontagu.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}